Play Up is a children's line, founded by a Portuguese family with a strong background in the textile industry. The parenthood brought the professional dimension into the personal field. That’s how Play Up came to life 13 years ago, combining all this know-how with a personal and passionate view on the childhood. Each collection is the product of our greatest commitment: looking for the best materials, studying the designs very thoughtfully and following production closely! A very nice brand, affordable and great day-to-day clothes!