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Play Up is a children's line, founded by a Portuguese family with a strong background in the textile industry. The parenthood brought the professional dimension into the personal field. That’s how Play Up came to life 13 years ago, combining all this know-how with a personal and passionate view on the childhood. Each collection is the product of their greatest commitment:  looking for the best materials, studying the designs very thoughtfully and following production closely! A very nice brand, affordable and great day-to-day clothes! 

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